Starboard Navigator

Marketing Manager

A Marketing Manager is responsible for contributing to promotion of brands, products, and services to target audiences. This role involves working across key areas such as Brand Strategy & Positioning, Digital Marketing Channels (SEO/SEM), while applying technical knowledge in team leadership, digital marketing strategy, seo/sem, content creation, market research, brand management.

Marketing Manager

What they do

As a key professional in the Advertising & Marketing industry, the Marketing Manager plays a vital part in the sector's mission: promotion of brands, products, and services to target audiences. Specifically, they focus on overseeing or executing specialized tasks that ensure efficient operations, high-quality outcomes, and adherence to industry standards. Their work directly supports the organization's goals and implementation of best practices.

Specialties

Brand Strategy & Positioning

Digital Marketing Channels (SEO/SEM)

Market Research & Consumer Insights

Campaign Analytics & ROI Measurement

Content Strategy Management

Marketing Manager specialties

Pathways
(education / training)

Bachelor's Degree In Business Administration, Management, Or A Relevant Industry Field. Extensive Experience In The Sector Is Typically Required, Along With Leadership Training. An MBA Or Project Management Certification (PMP) Is Often Advantageous.

Connection to the SDGs

Responsible Consumption and Production

Skills